Perception of quality in a paper is more dependent on the thickness (known as bulk), opacity and hand feel of the paper than its weight. This means that by carefully choosing your paper and suiting it to the communication goals for your print job, you can economize without appearing cheap. By selecting a higher bulk […]
Budget Stretchers
Why 2 color printing isn’t always cheaper than full color
A customer requested a quote for a full color booklet, and found it would cost more than they had budgeted. Hoping to reduce expense they requested switching to full color on one side of the sheet and black plus a match color on the reverse. This change actually made the job more expensive. Here’s why: […]