Perception of quality in a paper is more dependent on the thickness (known as bulk), opacity and hand feel of the paper than its weight. This means that by carefully choosing your paper and suiting it to the communication goals for your print job, you can economize without appearing cheap. By selecting a higher bulk […]
Print Tricks
Keeping score: making sure good folds don’t go bad
When a print job is finished correctly the folds are unlikely to attract attention, but poorly planned folds can result in a distracting flaw: cracking of the paper surface, which is especially noticeable when ink coverage crosses the fold. The best prevention is to score the paper before folding, which embosses a crease into the […]
Choose the right gloss coating for spectacular impact
A deep, reflective surface coating can add a rich look and feel to a printed piece for impressive results. The least expensive coating option is to add a gloss varnish. However, although it will add useful protection, varnish may not add a deep enough gloss on its own — in fact it may actually make […]