Perception of quality in a paper is more dependent on the thickness (known as bulk), opacity and hand feel of the paper than its weight. This means that by carefully choosing your paper and suiting it to the communication goals for your print job, you can economize without appearing cheap. By selecting a higher bulk […]
Budgeting
Make sure your print run allows a safety margin
If your mailing list includes 24,990 names, and your direct mail package consists of a letter, brochure, reply card and outer envelope, you should order a quantity of 25,000 of each of the printed pieces… right? Wrong! That may not be enough to allow for spoilage, and you may end up being unable to mail […]