Perception of quality in a paper is more dependent on the thickness (known as bulk), opacity and hand feel of the paper than its weight. This means that by carefully choosing your paper and suiting it to the communication goals for your print job, you can economize without appearing cheap. By selecting a higher bulk […]
Paper Chase
Keeping score: making sure good folds don’t go bad
When a print job is finished correctly the folds are unlikely to attract attention, but poorly planned folds can result in a distracting flaw: cracking of the paper surface, which is especially noticeable when ink coverage crosses the fold. The best prevention is to score the paper before folding, which embosses a crease into the […]